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Station Profile

WCGW The Best in Christian Country Music 

Since its origin in 1986 WCGW has brought to Central Kentucky a fine new tradition and a commitment to excellence.That commitment is evidenced by numerous awards from both industry and public organizations. These awards include four-time winner of Southern Gospel Station of the Year and multiple honors to the announcing staff.

onair 8Christian Country/Southern Gospel Music has been the focus of WCGW since day one. That priority is evident by the numerous local and national accolades and awards, including the four-time winner of Southern Gospel Station of the Year and multiple honors to the announcing staff. As a reporting station, WCGW helps determine song rankings on national charts. That means WCGW plays the very latest and best Southern Gospel Music.

Wide Listening Area: WCGW 770 AM and 93.3 FM The Eagle WCGW serves parts of up to 43 counties in Central Kentucky.

Christian Radio is very popular in the US. There are over 1600 Christian broadcasting organizations in the U.S. With a focus on ministry and teaching programs, WCGW provides a loyal, responsive audience.

Market your business to loyal responsive listeners each week with WCGW.

WCGW is committed to serving our listeners with family-friendly local programming that encourages, informs, entertains, and inspires a greater faith.

Market your business to affluent customers each week with WCGW.


Demographic Profile

WCGW targets listeners in their prime spending years.

Age Profile: WCGW targets affluent adults 25 to 64 years of age. Of Christian Radio listeners in America approximately 60% are 40+ and 40% are 18-39 years of age.

family 13Gender Profile: Approximately 60% of Christian Country radio listeners are female and 40% are male.

Income: Approximately 25% have incomes of $100,000 or more, 38% have incomes of $50,000 to $100,000, and 37% have incomes under $50,000.

Marital Status: Approximately 80% of Christian Country Radio listeners are married or engaged.

Occupation Profile: WCGW targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical. Over 60% are working employed full-time or part-time.

golf-3.jpgEducation Profile: WCGW's format attracts listeners that are well-educated. Most of them have attended college. 

Activities: WCGW  attracts listeners who are very active participating in exercise and fitness, biking, golfing, gardening, and hiking. WCGW listeners enjoy going out to music concerts, sporting events, and restaurants.

Investments: WCGW targets listeners who have high incomes, are homeowners, and invest in mutual funds, stocks/bonds, retirement programs, and investment real estate.

WCGW listeners are a demographically appealing group that includes high-income earners and is a very effective way to reach new customers.

Market Your business to thousands of potential customers each week with WCGW.

Consumer Spending Profile

WCGW 's format attracts consumers that spent heavily in the following categories in the past year.

couple shopping 13Many WCGW listeners:

- Purchased books in the past year.
- Purchased garden supplies in the past year.
- Purchased flowers as a gift in the past year.
- Purchased men's clothing in the past year.
- Purchased men's shoes in the past year.
- Purchased women's clothing in the past year.
- Purchased fine jewelry in the past year.
- Purchased children's clothing in the past year.
- Purchased small appliances in the past year.
- Purchased a vehicle in the past two years.

WCGW targets listeners with retail purchasing power.

WCGW Listeners Have Spending Power!

WCGW targets homeowners. A huge category for these consumers is home improvement and home decorating.

construction 20Home Spending: WCGW  listeners spend heavily in these areas.

- Interior painting/wallpaper
- Landscaping or yard improvements
- Lumber
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

 Target a large affluent Christan audience with WCGW.

woman carkeys 3WCGW Listeners:

- Purchased a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, and HDTVs.  
-  Were big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skincare products.
-  Enjoyed going out to fine restaurants often every month.

WCGW  listeners are in their prime income and spending years.

onair 11Get More Customers With WCGW

Find out how WCGW can help you reach our large and loyal audience.

We have an in-house Creative team who will work with you to produce an effective message. Their expertise means success for your business. Whether your business is local or national, you will find our rates attractive and our listening audience is dedicated to businesses that advertise on WCGW.

We offer great rates for 30 and:60 Second commercials based on frequency and day-parts. We can develop a custom advertising package to help you maximize exposure. 

advertise 3We offer programming rates for 15 minutes, 30 minutes and hour-long programming. 

We also offer Corporate Underwriting and Sponsorship. This is an opportunity to market your business at tremendous savings over our regular commercial rates.

Support Christian programming and let our listeners know about your presents as a Christian business. 

We offer Partner Plans available for churches and ministries to promote their local services and programs with very affordable marketing solutions.

WCGW has a responsive loyal audience with high disposable income.

We Target The Most Powerful Demographic Force In American History

Every year, the U.S. Consumer Expenditure Survey shows adults 55-64 outspend the average consumer in nearly every category, from food, household furnishing, entertainment, personal care, gifts, etc.

COUPLE 54- Boomers will make-up HALF of the entire U.S. population by 2017.

- Boomers control HALF of the nation’s aggregate household spending.

- Adults 50+ will continue to be the most powerful consumers in the marketplace. 

-The US Census shows the senior age group is for the first time the largest in terms of size and percent of the population in the U.S.

-Over the next 30 years, the 65+ population will be larger than the younger generations.

-The 50+ population has $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S. (Consumer Expenditure Survey).

couple fitness-Boomers and seniors have a net worth 3x that of younger generations (Economic Policy Institute).

-Baby boomers account for nearly $230 billion, or 55% of consumer packaged goods sales (Nielsen).

-Boomers spend $157 billion on trips every year (NextAvenue).

-Americans 50+ account for half of all consumer spending.

-Boomers outspend younger adults online 2:1 on a per-capita basis (Forrester).

WCGW delivers listeners with a high disposable income in their prime spending years.

Here's Why WCGW Targets Women

woman shopping 11080% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

WCGW's format allows advertisers to reach a large consumer group that can’t be reached with any other station.

National Teaching/Talk Programs
onair 14Everyday listeners tune in to national teaching and information programs to hear world-renown speakers and programs such as Focus on the Family with Jim Daly, Enjoying Everyday Life with Joyce Meyer, In Touch with Dr. Charles Stanley, and Turning Point with David Jeremiah.

Local Ministry Programs
Through partnerships with local churches and ministries, WCGW provides preaching, teaching, and talk programs with pastors and elders from Central Kentucky’s churches, both large and small, from nearly every Christian denomination.

Official Voice of Gospel Music FanFair
Christian Country's premiere event is held in May each year in Somerset, Kentucky. People from all over attend day-long showcases, concerts, Christian comedy, and seminars, as well as visit exhibitor booths. As the Official Voice, WCGW broadcasts live from the convention hall bringing you all of the week’s events, interviews with artists, and world premieres of new music.
WCGW Coverage Map
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